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How to create an engaging PR story for a previously unknown product
This year, the market for goods and services will be full of new products and technologies, experts say. It is likely that some of the “new products” will be skeptical, some will go unnoticed, but some will occupy the desired niche in the market and become a leader among competitors. Marketing and business experts have prepared tips to help you create a thoughtful and consistent PR strategy for your new idea.
Find out if your product needs an audience. Continue reading
How SMM Improves Business Performance
Social networks today are largely not only a tool for socialization, but also a platform for building relationships with consumers. Social Media Marketing (hereinafter – SMM) as a type of Internet marketing is necessary for any brand. Small businesses, individual entrepreneurs and large companies use the capabilities of social networks, various forums and blogs to increase the traffic of corporate sites, thereby indirectly increasing sales. In this article, we will consider the stages of building an SMM strategy in Inbound marketing and the main tasks of SMM Continue reading
Social environmental responsibility of business: what tasks does the state pose to companies
The issue of preserving the environment and protecting the environment was one of the most high-profile informational issues in the second half of 2019. Before our eyes, the society was divided into two camps: those who neutralized the outburst of interest in this topic, and those who suddenly realized the “whole horror” of the situation. However, it is one thing to adhere to the concept of informed consumption, refuse plastic and properly distribute waste personally or within your immediate circle, another is to push entire companies with their factories to have a large-scale logistics network and private jets for top management. Continue reading
