Email Marketing: Strategy and Efficiency

Today, there are hundreds of offers on the Internet. Our attention is scattered on dozens of advertising banners and sites offering their products / services. The task of the marketer is to win the attention of a potential customer, turn him into a buyer and, most importantly, keep him. The model is similar to an iceberg: we see the top from new customers, and under the water lurks a database of regular customers who bring regular profits and high margin rates. In a new article we will talk about the potential and effectiveness of e-mail marketing Continue reading →