How business can work productively in the current crisis
Rate your strength
You need to understand what kind of problem the crisis brought to your business in order to assess its scale and understand how to solve this problem and how to move forward in the right direction. Accurately and specifically evaluate and understand your financial and economic opportunities. How many reserves are there and how to use them so that the business continues to function. Think about what kind of income really get in the expected period of the crisis. Usually in practice this expected period is multiplied by two.
When the financial possibilities become clear, go to the point of expenditure. It is definitely necessary to curtail and freeze any investment programs. You can’t spend reserves on investment programs, because these reserve funds may be needed to support the company’s operations in a crisis. A clear balance of income and expenses should be maintained in order to overcome the crisis normally and without losses. In the current situation, when cash flows are compressed or absent completely, many companies will have to reduce staff costs.
Find a positive (even the smallest)
Think of the current situation as a challenge. The crisis is often a time of new opportunities. When everything is calm and you are not worried about anything, everything works as standard. You move along familiar paths and often do not take the time to find new, more efficient ways to profit and develop. Now is the time to do this. Evaluate the situation, think all possible alternative models and approaches for implementing a business and generating income. Look at the situation broader. Look for the best options.
Strategy during a crisis should not change. The messages that the business sends to its client must remain unchanged. It is important to broadcast to clients and society not only information about their products and capabilities, but also about your value, goals and care. React quickly, but slowly. No matter how trite it may be perceived. Consistent and flexible communication with the client is very important. The right marketing job is needed here. Do not save on this.
So what, what a crisis! But now you have time to carefully work out your client bases, prepare for communication with potential customers, collect the necessary information and understand their needs. And when the shock situation goes out, make contact with a more prepared and considered proposal.
Crisis is always new opportunity
The experience that we are currently experiencing is the experience of telecommuting. This is something that can be used in the future when the storm passes. For many companies, this is an opportunity to look at how in the future you can reduce your rental costs. Now it is important to work out mechanisms for controlling remote work (we will talk about it below).
Be sure that with the beginning of a new stage of development, employees of many companies will be able to successfully continue working in this format. This, in general, will help to look at opportunities in a different way. Give more and thereby get more employees.
The state can do something. The service sector and entertainment venues will suffer most during the crisis. They need help. The main expenses of such businesses are salaries and rent. It is good that the parliament has already joined in the work and has provided tax breaks and exemptions. It is equally important to pay attention to labor legislation, which obliges you to pay 2/3 of your salary for the quarantine period. The state needs to understand that the easier the business goes through the crisis, the fewer unemployed people will have to support. And everything else depends on your thoughtful and decisive actions. The main thing – no panic!
Remote work in times of crisis: five ways to stay productive online
Remote work in Russia and in the world is now changing the usual business life. This mode of operation has become a necessary element in the life of companies, especially during the quarantine period. Remote work is a different rhythm and its own rules of the game. How to organize work outside the office, you ask. It is important to observe deadlines, skillfully redistribute efforts, delegate tasks, and work systematically and efficiently so as not to miss anything.
Consider several key features of the organization of labor, when your workplace is your home.
Make sure that the alternative executor has access to such systems as an electronic bank, an electronic reporting system, an electronic accounting system, and a taxpayer electronic account. Especially if the main use…